Liverpool ONE has welcomed a brand new clothing store from footballer Steven Gerrard .
The new pop-up store, which is inspired by Steven’s own style, stocks more than 30 different products, from smart polo shirts to bomber jackets.
SGG Apparel features a collection “heavily inspired” by the unique style of Liverpool men, with some nods to the history of the city and products named after streets and areas where Steven grew up.
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The store is based on South John Street in the centre of Liverpool ONE , inside the unit which was formerly home to clothing brand Fat Face and the UK’s only dedicated Barbie shop.
Steven Gerrard said: “Fashion is such an important thing in Liverpool and it’s important to me. I’ve really enjoyed the process of creating a clothing range, it was vital to me that it was made up of pieces I would wear and I’m really proud of the result.
"I’m already wearing some of the pieces while out and about.”
The SGG Apparel collection aims to combine relaxed luxury with a premium feel in fabric and design.
SGG Apparel is open in Liverpool ONE now.