Amazon Best Sellers
  • Wed. Feb 21st, 2024

Safer Streets campaign launched to improve women’s safety


Feb 28, 2023

A campaign to increase women's safety, particularly around the transport network, is launched across Merseyside today.

Following on from the success of the first phase of the project in Liverpool city centre last year, the Safer Streets campaign is now being expanded to increase efforts to tackle Violence against Women and Girls (VAWG) and improve women’s feelings of safety across the region.

The campaign was developed following a survey, run by Merseyside’s Police and Commissioner (PCC), Emily Spurrell, which showed 54% of women felt unsafe using public transport in Merseyside at night and nearly 42% had concerns about using it in the day.

Poster as part of Safer Streets campaign to improve women's safety across Merseyside (Image: Office of the Police and Crime Commissioner for Merseyside)

blackpool wedding photographer, blackpool photography service,,blackpoolvideographyservice

Following a second successful bid for £576,000 of Home Office funding by the PCC and Liverpool City Council, Safer Streets Merseyside will be scaled up, with key aspects of the campaign being taken region-wide. It will deliver:

  • The development of a ‘guardian project’, with LJMU student volunteers trained to provide support to those who need it in Liverpool’s night-time economy, such as helping people get home or providing emotional support.
  • Enhanced high visibility CCTV coverage along key bus routes used by students and other young people to head into and out of the city centre at night.
  • Travel centres at each of the bus stations, creating ‘safe spaces’ for anyone who feels vulnerable within travel centres at each of the bus stations
  • An increased uniformed police presence in transport hubs and along Liverpool’s dedicated student bus routes and into the night-time economy at peak times on Friday and Saturday nights, as well as dedicated student event nights.
  • Educational training extended to reach more than 130 primary schools across the region raising awareness of staying safe online, sexual harassment and misogyny.
  • A new adult education programme looking to challenge misogynistic language and attitudes using a creative resource and digital activity which is anticipated to reach up to 53,000 employees across the region.

The campaign was developed following extensive consultation with stakeholders, those using public transport, student groups and young people, all of which highlighted how fears around using public transport increased after the tragic murder of Sarah Everard. Reading, Basingstoke, Berkshire

It has been supported by a wide range of partners including Merseyside Police, RASA Merseyside, the Merseyside Violence Reduction Partnership, Liverpool City Region Combined Authority, Liverpool John Moores University and Culture Liverpool, as well as the region’s four other local authorities.

Merseyside's Police Commissioner Emily Spurrell said: "There is no excuse for sexual violence. Through Safer Streets Merseyside, we are taking a multi-faceted approach to tackling it – not just challenging perpetrators and unacceptable behaviour but also looking to change attitudes, while taking practical steps to make sure women feel safer and give them the confidence to report incidents and seek support.

"This campaign will build on the hard work from last year and is an essential part of our ongoing commitment to bring about change for thousands of women across our region now, and into the future."

Merseyside's Chief Superintendent Ngaire Waine said: "No woman or girl should feel unsafe in her community, and I hope that the measures put in place as part of the campaign help to improve their feelings of safety and demonstrate that there is no excuse for sexual violence and harassment in Merseyside."

Steve Rotheram, Mayor of the Liverpool City Region, said: "This next phase of Safer Streets Merseyside will have a big part to play in engaging with the next generation and ensure that we're starting conversations in the classroom that amplify the voices of young women and help to encourage long-term behaviour change, so that every person feels comfortable travelling on our public transport network."

hydro jelly mask