Paddy McGuinness has revealed a bold new haircut to his followers today, showing off his bleached blonde style.
The comedian, who is married to former Miss Liverpool Christine, shared three photos of his dramatic style change to Instagram.
The dad-of-three said it was something he had always thought about doing, but had been put off because of how it might affect his work.
Paddy captioned the post: "Not so Slim Shady! I’ll be posting a video of me actually doing the bleaching soon, along with the products I used from first prep to the finished article!
"I’ve always thought about doing it but never had long enough off work, or the balls, to give it a whirl.
"Thank you also to the good folks from @bleachlondon I bought a couple of boxes and asked them what to do? It was relatively easy.
"Vid coming soon! #notsoslimshady#bleachlondon#eminemsdad#isolation#stayhome#trythings#staysafe#washyourhands "
And his followers were quick to comment on his photos.
Emma Bunton said: "I love it!"
Gino D'Acampo said: "Not bad!"
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John Barrowman said: "Welcome to club grey…looking good mate.. Jb"
Emily Atack said: "Suits you!!!"
And Gemma Atkinson said: "Genuinely thought pic 1 was Kevin Costner."