A new Southport Gift Card aimed at boosting the town's economy has launched this week.
Sixty town centre retailers, restaurants, cafes, bars and leisure venues have already signed up to the new scheme, and more will be added each week.
The card is ready to be spent in high street favourites such as M&S, The Entertainer, Flannels and Sports Direct plus dozens of popular independent favourites such as Volare, Reputation, Tap & Bottles and The Cheshire Lines.
Southport Business Improvement District (BID) has launched the initiative to encourage more people to spend money locally and help businesses recover from the coronavirus lockdown.
Southport BID CEO Rachel Fitzgerald said: “This is a fantastic way to keep spend right at the heart of the local economy.
"These businesses keep the town centre vibrant and a great place to live, work and shop and this another excellent way to support them."
Customers can pre-load anything from £10 to £200 onto a card they can give as a present to colleagues, friends or family members.
The card can then be spent just like any other debit card and they can purchase from any venue accepting it and spread their spend across as many venues as they wish.
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BID Business Engagement Manager Sarah Rodriguez said the Mastercard-based gift card could also be used by the town centre’s many offices and companies as an incentive for employees.
Vicky Bradshaw, who runs the Cheshire Lines pub on King Street, says she hopes the new card "sustains the post-lockdown buzz".
She said: “We have noticed post-lockdown a real buzz within the town and hope the new Southport Gift Card will work towards sustaining the shop local ethos which seems to be around currently.
“Southport has got some great indies which have been brought to their knees in the recent economic climate – it really is a time for people to use us or lose us.
“All in all I hope this new card is going to be a positive way of driving much-needed town centre footfall.
“I think it’s a great leap forward for creating loyalty shopping within the town centre.”
For more details and to buy the card please visit southportgiftcard.co.uk