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Magenta Living launch new digital damp and mould system


Nov 10, 2023

A WIRRAL housing provider has launched a new management system to tackle damp and mould cases.

Magenta Living’s new customer relationship management system, Salesforce will implement the end-to-end management of damp and mould cases which will provide both customers and colleagues with a clearer view of live cases and allow them to monitor in “real time” how they progress.

The new system will also allow customers to be given a specific time rather than an all-day appointment.

Magenta Living’s Executive Director of Assets and Development, Ian Thomson, said: “We are delighted to be working alongside Salesforce and Alscient on this transformative project. We are doing the right thing by delivering this service that is centred around our customers.

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“Salesforce has really strengthened our record keeping with a centralised system for managing all damp and mould cases, from initial report to resolution. This means that all relevant information – including photos, correspondence and actions taken – is stored in one place, making it easier to track progress and ensure compliance. We are following up with customers who have opened cases regularly as part of our aftercare process to make sure the issues have been resolved.

“We are really excited about the difference this will make to our organisation, our colleagues and, most importantly, our customers.” Reading, Basingstoke, Berkshire

This is the first phase of the new system and Magenta will be launching future phases of this transformation programme in the near future.

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