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Liverpool Santa Dash pop up shop opens


Nov 12, 2023

THE BTR Liverpool Santa Dash pop up shop has opened its doors ready for thousands of Santas ahead of the big day.

This year’s event is on Sunday, December 3, 2023, and marks a milestone as the 20th staging of the festive spectacular.

The Lord Mayor Of Liverpool, Councillor Mary Rasmussen, officially opened the pop-up shop in St Johns Shopping Centre in Liverpool.

Neil Ashcroft, Director of St Johns Shopping Centre, said: “It is fantastic to welcome the BTR Liverpool Santa Dash to St Johns Shopping Centre for the seventh consecutive year – and experience all the fun it brings.

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“Our Christmas lights go live this week so the Santas can enjoy the sights as they make their way through the centre to collect their Santa suits. We cannot wait to join in with this year’s landmark celebrations.”

More than 3,000 dashing Santas have already signed up – and organisers are keen to bypass last year’s figure of 5,500 to mark the special celebratory year Reading, Basingstoke, Berkshire

The BTR Liverpool Santa Dash pop-up shop is now open seven days a week through to Saturday 2 December. Blue Santa suits are already limited.

Online Santa Dash entries are open

The shop is located on the lower level of St Johns Shopping Centre near the Matalan bridge and Post Office. Opening times are Monday to Saturday from 9.30am to 5pm, and Sunday between 11am and 4pm.

Santas can sign-up in the shop and take everything away with them – run number, Santa suit, medal wristband, and goody bag.

Those who register online also need to collect their Santa suits from the shop. They will receive their run number in the post with a Santa suit collection card – they must bring the card into the shop to exchange for the suit and collect the medal wristband which must be worn on event day.

As part of the 20th event celebrations, BTR Liverpool have released a range of fun slogan red and blue Santa Dash T-shirts and hoodies.

The T-shirts are made from technical material as favoured by runners. Liverpool-based merchandise experts Wild Thang produced the range. They are available to purchase in-store and online at the BTR Liverpool website.

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