The Eurovision Song Contest has been forever changed thanks to Liverpool.
The European Broadcasting Union and SVT announced today, Tuesday, November 14, that ‘United by Music’ – the slogan used when the city held the coveted music competition earlier this year – has been chosen as the slogan for all future contests, including Sweden’s 2024 edition.
The legacy of Liverpool’s “good vibes” is set to live on as United by Music will resonate from Merseyside to Malmö and well beyond.
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, said: "The Eurovision Song Contest is more than just a song competition; it's a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.
“By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music.
“As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger. ”
The slogan was created by the BBC to demonstrate the unique partnership between the United Kingdom, Ukraine and host city Liverpool at the 2023 Contest in May.
The slogan “reflects the power of music to bring people together across the world” and the organisers believe the decision creates continuity and consistency for future Eurovision Song Contests by using the same powerful slogan in 2024 and at every subsequent event.
A different slogan had been used at the event every year since 2002, except in 2009 when no slogan accompanied the Contest.
Ebba Adielsson, Executive Producer of the 2024 Eurovision Song Contest for SVT added: “After Loreen's win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose.
"We quickly realized that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well.
“It’s great that the EBU has also decided that this is the slogan that will be used by all host broadcasters from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan, which will be revealed soon.”
The now-permanent slogan will serve as a constant reminder of the Contest's central mission and its unmatched ability to unite people through the universal language of music.
The artwork which will accompany the slogan for the 2024 Eurovision Song Contest, the 68th edition, will be released in the coming months.