Cadbury to make chocolate bars smaller to ‘tackle obesity’

Cadbury is set to make several chocolate bars smaller, in a bid to tackle obesity.

The chocolate giant has announced plans to shrink Double Decker and Wispa Gold bars sold in multipacks so they contain less than 200 calories, but the price of the packs will stay the same.

The company said it was offering more portion control options by voluntarily committing to bring all Cadbury chocolate bars sold in multipacks under 200 calories by the end of 2021.

Chocolate bars being made smaller include Wispa Gold, Double Decker, Boost and Bournville Classic.

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But the size of the individual bars will stay the same – reports The Guardian.

A spokesperson for Cadbury said: “The list price for these products will not be changing at this time. Retail pricing remains at the retailer’s sole discretion.”

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Louise Stigant, the UK managing director at Mondelēz International, said: “We recognise we must play our part in tackling obesity and are committed to doing so without compromising on consumer choice.

"A focus on portion control is recognised as one of the most effective ways of helping people balance their calorie intake.”